Top 10 SEO Strategies for Local Business

Here we discuss on 10 SEO strategies that local business can benefit from.

For small and local business establishments getting clients through web having a focused SEO strategy often seems a hilarious task. Running the business and the same time making your web presence work for marketing your goods or service is undoubtedly a challenging proposition but people who can show their guts in pursuing their big vision of business from a small local shop or office have the material to turn the brand war of future to their favor. Helping the local people or buyers to find your place and promoting your business in a relevant context is what makes the core element of SEO strategy for local business. Today, from developing web apps catering to people of a special area to including local citations inside the content, there is an array of practices that can be categorized as SEO strategy for local business.

1. Make a scrupulous local business listings on the web

Local business listing is the first step of any SEO strategy for local business. First of all provide local map, direction, address, contact detail and timing of your business establishments in your website. Secondly optimize your Google local profile with all the business details and descriptions. Google Local is the most popular local search tools that make your business list quickly on the search page depending on the relevance. You should also go for listing with local search engines with a strong web presence and this actually increases the chances of getting more web traffic and business. A local business listed with all web search engines (in Local category) and all local search engines belonging to that city or state, will definitely be better positioned in respect of gaining traffic and business volume.

2. Content rich in unique information related to your product

Publish content regularly on your website that is rich with some unique information related to your product and service. For instance, while producing content on Fire extinguisher you can easily supplement this with some relevant videos of fire accident in your area or in the close vicinity. Similarly producing a culinary blog you can refer to medical information on some veggies and corps, preferably local produces that your district is famous of and you can supplement the content with local photographs as well.

3. Make a strategy to get yourself reviewed frequently

Review is the most wanted aspect that helps local businesses get web traffic and business significantly. Often it seems hard to get frequent positive reviews but if all other aspects of your SEO strategy go perfectly well to make your page rank better getting good number of reviews will not be tough proposition. Let us give you some clue as for getting reviewed frequently by web traffic and users. First of all do not go for paid review as it is not in compliance with Google policy and inevitably paid reviews will end up making bad irrelevant links in your site and will attract penalty from Google or steady demotion in search ranks. Rather consider shooting emails to your customers to give you a positive review on the Google Local page or else, just do the same with social media requests to your pears.

4. Location specific content for gaining traffic from target area

A content rich in local aspects or attributes that can interest people of your area is the ideal content for local business, especially if it sounds relevant corresponding to your business. If you have bakery business and belong to a locality known for its famous Christmas celebration you can just load your site with content that tells a lot about Christmas history in your area, celebration, a local time-line, Christmas markets and local specialties and so on.

5. Local content marketing

When we are discussing here on SEO strategy particularly for local small business owners all our ideas will seem futile if we do not mention the importance of local content marketing. Marketing your content to your local target audience can be done on different platforms and media like mobile apps, social media, local links in niche sites, using links in local directories, etc. Mobile apps for local consumers is the latest trend that increasingly gaining momentum as a marketing strategy and in big cities it is rapidly going to be the order of the day to develop a small local apps with some user friendly functionalities besides promoting business interests. An interesting gaming app with all local attributes and sidebars displaying your service or elements in the game bearing your brand name or logo and such ideas are increasingly becoming common for marketing with focus in local.

6. Content with unique product information and FAQ

Product information that enlightens your users in number of ways and FAQ concerning other aspects often seems relevant for the users. It also helps you maintain relevance of your web content while promoting the product with business brand name. A customer gets directed to your page for knowing about office automation but gets introduced to the images of your office automation products in detail. Thus you are providing him relevant content yet without leaving the scope of promoting your brand.

7. Guest blogging with relevant local links

Guest blogging is already a well acclaimed SEO practice across the different web niches and naturally for local SEO also it can leverage an array of benefits. Besides creating unique content with a different flavor (someone different than your regular blogger), guest blogging with relevant local link will help adding values to your web presence and create a local community of your niche business or expertise.

8. Make your web presence mobile optimized

Responsive design of your website is a must now for business traffic, because mobile devices now serve as the primary and round the clock access point to web. All your SEO practices and strategy just cannot make a mark nail deep if your site does not display properly on mobile screen or just do not comply to the maneuvers of mobile platform.

9. Publish and market unique local videos

Publishing videos frequently or at regular intervals with updates of relevant-to-context local happenings or local incidents can boost your traffic significantly. Publishing YouTube videos with updated location specific information, relevant self hosted video on landing page and publishing videos on other sites with your link can benefit your SEO strategy to a great extent.

10. Maintain persistence in creating content and consistency in giving them local twist

Whatever be the length of your SEO strategy to push your business traffic and outcome further there is nothing comparable to updating your site with regular content creation rich in local attributes. Consistently focus on giving local twist across all your contents to optimize the SEO drive.