Finding a SEO strategy is a must to long term web traffic gain and getting higher search engine ranks. Here we discuss on the important aspects of SEO practice for more web traffic.
You already know that SEO strategy is to get higher search engine ranks that directly translate into web traffic and correspondingly your business volume. But knowing this often is not enough until you know how to plan your SEO strategy to directly affect your search ranks and traffic volume. Probably you are a bit puzzled in seeing the site traffic maintaining a stubborn stagnancy or even steady downturn for months in spite of posting such huge volumes of unique and relevant content. Is it the design change that is going to work or is it those back links that are going to push your traffic down or is it some other aspects that you still need to know? While you may rake your brain on all these and while a lot of questions and doubts will continue to increase your befuddlement, nothing will actually get give your site a overnight makeover and the only thing that you can do before deciding on any strategy or hiring a professional hastily is to analyze your website in all aspects. Here we provide a detailed step by step guide as for planning and executing SEO practice for more web traffic.
- Get into a thorough analysis of every aspect of your website
- Creating huge content reserve with popular yet untapped keywords
- Authoritative, relevant and useful - prioritizing links in this order
- A site design with a focus on content with decent white space around
- Make the site as light as possible to optimize upload speed
- Continue posting guest blogs regularly with relevant links
- Make your website mobile friendly in all possible ways
- Make a regular and dominant social media presence with content and link post
- Supplement most contents with rich visuals and multimedia
- Become a proactive and contributing member to your niche community
It is a common notion and widespread practice that we get into the fault finding practice only when we experience a setback or face downturn and not only that when we actually get into a serious exercise to find all our potential loopholes and areas of improvements, we get unnecessarily alarmed to find our usual steps wrong. The whole process of analyzing your site should be more systematic, timely and logically driven to set realistic goals. Use some great analytics tools for your website. Google Analytics is certainly the best in my opinion though you have many other options including some really scrupulous paid ones. The demographic statistics and analysis of your traffic behavior, the technical experience corresponding to loading time, navigation, etc, link scheme and promotional attributes as well as support from niche groups and community, all of these factors have to be analyzed to determine areas needing recovery or improvement.
'Content is king of all strategies'- this usual rubric that you have heard so many times could not help much in optimizing your SEO strategy. While having a huge reserve of unique content of your niche area and regularly updating your website with unique content is important, it is more important to research most promising keywords that have better search potential and lesser degree of competition. Finding a popular yet untapped content is often the key to get steady traffic without going through any rigorous SEO drive. Almost all major analytics tools offer keyword research tool, but that is not enough. You must develop a practice of doing keyword search and researching search results everyday to get a first hand view of a few untapped keywords that in spite of being searched frequently do not produce good number of articles on search ranks. Finding untapped popular keyword finding a place where buyers are waiting at galore yet only a few sellers could reach there to address the demand.
Hitting a good link scheme is the first and foremost SEO practice for more web traffic, especially after the Google Penguin update last year. In spite of having good reserve of unique content and other aspects perfect only for having a depreciating link scheme on your web page you can be severely penalized. Yes, there is no place for irrelevant links in the post Google Penguin scenario as the world's biggest search engine has already made it clear. The first thing you should do is to remove all the irrelevant links that besides petty business interests of the promoters do not create any value for the user. Now while utilizing only relevant and useful links try to prioritize them as per their relevance in the content. Besides relevance, focus on building links of authoritative sites in that niche.
Nowadays website design for optimizing reading experience is an obvious part of SEO strategy. A website with lot of clamor all around that fails to create a clean, neat and to-the-point impression often loses traffic. While content should be presented in most reader friendly manner, a lot of white space around the content will help the reader to concentrate better. Another important aspect of site design that often makes a lot of websites suffer incredibly is the absence of a clear call to action. Remember as soon as the traffic hit the web page in search of your web content your content apparatus should be ready to offer him number of options for content use and thus to let the traffic stay longer on the page.
Some global statistics concerning the impatience of the web traffic is enough to prove how important it is to optimize upload speed of your site and web pages. According to various sources more than 50% of web pages are straightforwardly rejected by their users due to slow upload speed and the top 20% of most visited websites are equally great in upload speed. If losing traffic due to slow page speed is one aspect of the problem then down-raking by the search engines due to slower pace of uploading is another threat that can severely hit your traffic. In the recent algorithm update Google included page upload speed as one of the considerations to determine search ranks.
Guest blogging is surely an effective SEO strategy that can soon recover your lost traffic or can increase your search ranks. First of all through guest blogging you make steady flow of unique and valuable content sure which serves as the fresh oxygen rich blood in our organic system. Secondly through guest blogging the chances of getting some relevant links get higher which is also important for your SEO campaign. Thirdly, guest blogging often helps you to develop a community of contributors for your website that in the long run make your web presence more dominant. Framing a strategy for regular guest blogging is a must do thing for increasing traffic and augmenting search ranks.
Mobile phones, smart handheld gadgets and even the fast evolving area of wearable computers hold the promise of future computing and already smartphones and tablets together are considered as the most dominating device now for accessing web. Naturally if your site is not designed in a manner that makes the web page display optimized for mobile screen, you are going to lose the great majority of web users. The term 'responsive design' is already there signifying the popularity of mobile friendly web design but apart from the so called technical aspects it is the look, feel and compatibility of your site in all those gadgets that matter.
Having a social media presence with regular post of your links and creating RSS Feed linking the social media platform is an important SEO strategy that hardly anyone would disagree. Content marketing through social marketing posts and feeds is a widely maneuvered practice and if you are lagging behind this is time to give attention to it.
Web content unique and relevant for users is just another legitimately important step for search ranks and SEO, but if you wish to position yourself by offering something very special with your content, then think of supplementing your content with more multimedia files and images. Yes, often a simple and not-so-unique content even seem great with a collection of images and audio visual files accompanying them. Regularly updating good number of unique content and then adding more values to each of them with befitting images and multimedia is not an easy task but when you need to take desperate steps for getting more traffic you cannot help but doing more.
For making your web presence work for your business and gain a name among the industry stalwarts you have no better alternative than to socializing with your business community members. Try to play a proactive role by contributing comments, posts and other communicative modes to become familiar in the web community of your niche. The world is getting more connected with common interests every moment and your web presence should only follow this principle to get more business pears.
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