What is SEO?

What is SEO?


Posted in : Java Posted on : February 12, 2014 at 11:54 AM Comments : [ 0 ]

The abbreviation SEO stands for 'Search Engine Optimization' which refers to the process of optimizing a website or webpage for hitting the ranks of search engine results.

The abbreviation SEO stands for 'Search Engine Optimization' which refers to the process of optimizing a website or webpage for hitting the ranks of search engine results. Getting better search engine ranks by publishing search engine optimized web content the website assures getting more traffic that is translated into business attributes. So, SEO refers to the process of adding value for the users of the content to get higher ranks in the search engine resulting in higher web traffic. There are various types of practices that differ in creating values for the users and level of compliance with the code of ethics to optimize search engine friendly elements in the content for getting higher search engine ranks. These practices are generally referred as White Hat, Grey Hat and Black Hat SEO.

White Hat SEO is the most acclaimed SEO practice that is focused in creating better value for the user by providing unique and relevant content. Black Hat SEO is the practice detested by users and web community only except their promoters. Black Hat SEO refers to the backdoor and illegitimate practice that focuses only on hitting search engine ranks without creating any value for the user. Grey Hat SEO is a balanced mix of few elements from both the above mentioned SEO practices and it is also depreciating enough as far as creating unique value for the users but it pursues the search engine ranks under the disguise of few White Hat SEO elements. As the web is increasingly becoming the first hand and most accessible source of information and knowledge for majority of population SEO practice is under the scanner of world's biggest search engines like Google, Yahoo and Bing. As regulated by the recent search engine algorithms, creating value through content is a strict criterion now for hitting search engine ranks and backdoor practice aiming the same will only attract demotion in the ranks.

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