How Big Data is changing the business landscape?

How Big Data is changing the business landscape?

Posted in : Big Data Posted on : May 9, 2016 at 5:47 PM Comments : [ 0 ]

This article shows you the business importance of Big Data and how it is changing the current business landscape? Many business sectors such as Banking, Retail, online shopping, social networking is rapidly getting more popular and Big Data plays very important role.

"How Big Data is changing the business landscape?"

Big Data is increasingly being used to beat the competition that looms large in the business horizon. Big Data exhibits high frequency and works in a real-time framework. These are its hallmarks. Data-focused strategies are being employed to get ahead of the competition in the business world. The banking and retail sectors are among the first sectors to take up the challenges of competition using Big Data which physically exists as text, audio and video files. Other industrial sectors are also using Big Data to ascertain how they are used in the real world. As we have come to know, Big Data operates in real-time and at a high frequency which enables business strategies to be tested in real-time. This is one of its most useful qualities. Existing companies can grow with the aid of Big Data. Apart from this new phenomenon, new types of companies are now increasingly being able to capture and analyse industry data about products and services, buyers and suppliers, consumer preferences and their intent.

Developed computing hardware and the arrival of advanced analytics has led to organizations examining data in a more comprehensive and seamless manner. Big Data analytics can dispel doubts about business operations and lead to better decision-making, minimization of risks and identification of risks that are good for the functioning of a concerned organization. Unutilized and under-utilized transactional data are now being used with the discovery and development of the capability to collect and utilize the mass of data to carry out controlled experiments for conducting better management decisions.

Big Data Analytics lead to the faster functioning of better business decisions. The tools used in Big Data analytics enable the businessmen to work well without being tied up with complex technical steps. As a result, the abstraction that ensues leads to data being excavated for specific purposes.  Analysis, data and processing merge together to the generation of real business value. Segmentation of customers is tapered down leading to the generation of more precisely modified products or services. Time is no more a constraint with Big Data Analytics. Different types of new data sources, analysis of all data, capturing data in flight, analyzing a bulk of data, applying more sophisticated analytics to it are possible. The location of customers at a given point in time can be ascertained. Customized messaging can be provided to the customers by the marketers. A sample of people who responded to an ad in the past can be informed or test strategies can be run on a small sample.

A data-driven enterprise is much more beneficial in the context of text mining, sentiment analysis, clinical language and name entity recognition efforts. Advertisements sold on the basis of individual user’s interests have been utilized by social media sites thus generating revenue. Infrastructure improves in an organization. It is able to recruit the talent. These are the biggest benefits to a Big Data-enabled organization. A very tangible benefit of being a Data-enabled organization is the demand for Data professionals in the world today. Data lakes for holding huge provisions of data in a native format and cloud computing are two very exciting and important aspects in Big Data Analytics. Big Data Analytics is moving at such a rate that businesses need to use it as well as possible or risk lagging behind. So, Big Data Analytics is the answer to the competition and businesses have a lot to gain in the fray as they adopt it in their operations. As Big Data becomes more important, businesses also have a lot to gain from it.

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